You may be wondering what this whole Fashion Revolution thing is all about. In the past week, we saw quite a large number of selfies on Instagram, with clothes worn inside out, labels showing – with a caption reading: #whomademyclothes.

Have you ever wondered who made your clothes? We often pay for our favourite brands completely unaware of the conditions of its production. Many of us don’t even think twice about how the resources got there, who made it and at what cost. Well, the point of Fashion Revolution Day is to remind and encourage us to take the time to think about these important issues.

Fashion Revolution: How it all Happened

It happened on April 24th of 2013. “1, 134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh.” And this is how Fashion Revolution was born. As a way to say “never again.”

But the reality is that many of the brands and companies we admire and support aren’t always responsible and ethical. It’s up to us to educate ourselves, really know the brands we buy, research their mission and vision – and demand that they can tell us who makes their clothes.

The social media campaign in the last week demonstrated individual concerns. Demanding to know who makes our clothes is a great step forward into a world that is compassionate to those who work in the industry. As consumers, we need to know what takes place at every single step. From who grows the cotton, to who dyes the fabric, to who makes the clothes.

Counter Cultural: Demanding Fair Fashion

The fashion and clothing industry isn’t innocent at all. It’s OUR duty to ask the big questions that many brands and companies try to deter us from. Take a look at our previous blog to learn about the “Truth behind the Fashion Industry.” Here, we talk about the chemicals and toxins you’re constantly exposed to because of the synthetic materials used to make clothes. We also discuss how human life and dignity is often at risk. And if things couldn’t get any worse, the fashion industry is responsible for air pollution and environmental degradation.

But it’s not all bad news. There are also many brands that go against the grain. Companies whose mission and vision is a world that produces responsible, slow, minimal fashion. These brands care about the human conditions, the rights of animals, the state of the planet and your health.

So, we’re not suggesting you give up on fashion all together. But we’re saying let’s start interrogating the industry. Start asking questions and challenging the standards, and start working and hoping for a better world. In other words, let’s welcome a fashion revolution. Human dignity, safety and life are at risk and it’s our responsibility and moral obligation to care.

Don’t forget to comment below to share your favourite ethical brands with us. Got any questions? We’re here to answer.